ILKKA SIRÉN

THEVIINITV.COM

“ViiniTV’s ILKKA SIRÉN and ARTO KOSKELO want to show people that “you can rock’n’roll your wine a bit”. These guys use their vlog to turn their wine expertise into popular culture, and emphasise that you can have fun with wines.

An unedited online video clip has a jumpy image and a buzzing sound; the microphone swings in and out of the picture, and the language is somewhat PG-rated. The guests include glamour models, porn stars and musicians. The topic of the conversation? Wines. What’s wrong here?

Since it’s a ViiniTV (Wine TV) episode, there’s nothing wrong. The viewer is, almost as a byproduct, exposed to wine information.”
-Heini Lehtinen, We Are Helsinki